PALM Legacy Holdings trading as PALM Brands Africa
Building Beauty Brands.
Growing Lasting Partnerships.
PALM Brands Africa is your partner in beauty, cosmetics, haircare and personal care distribution. We connect quality, accessible products with the retailers, pharmacies, salons, makeup artists and resellers who serve South African customers.
Who we are
A partner in beauty, from range to shelf
PALM Brands Africa, a division of PALM Legacy Holdings, supplies beauty, cosmetics, haircare and personal care brands to retailers, pharmacies, salons and resellers across South Africa. We focus on quality, accessible products that belong on everyday shelves.
We keep things practical. Thoughtful product selection and reliable support help you build a well-curated range without the guesswork, so you can focus on serving your customers.
What we distribute
Quality, accessible beauty across four focused categories, selected to fit South African shelves and the customers who shop them.
Cosmetics
Everyday colour and complexion essentials for a confident retail range.
Haircare
Care, cleansing and styling products for homes and professional salons.
Beauty Accessories
Brushes, tools and finishing touches that complete any routine.
Personal Care
Everyday body, hand and grooming care for busy, modern customers.
How we help you grow
Support that goes beyond supply
Our services
• Wholesale supply and distribution
• Brand development and representation
• Product sourcing and import coordination
• Retail product-range development
• Sales and marketing support
• Targeted stock-clearance solutions
• Order and delivery coordination
Who we serve
• Beauty and cosmetics retailers
• Pharmacies and health stores
• Salons and professional beauty venues
• Makeup artists and beauty professionals
• Online sellers and e-commerce brands
• Independent resellers and entrepreneurs
• Brand owners seeking distribution in South Africa
Rooted in Purpose. Growing a Legacy.
Let’s build a beautiful range together
Whether you’re a retailer ready to stock quality beauty products or a brand owner looking for distribution in South Africa, we’d love to hear from you.